10:30am local time
Digital search is fundamental to the digital world as it exists today—the vital connection between users and data. Despite being a core component of the user’s experience, it often lacks expressiveness, proving answers that fail to align with the user’s true desires. With semantic technology, the gap between human intention and machine understanding can be eliminated, not only providing relevant results but allowing the user to ask more complex questions that go beyond the scope of conventional search.
This is achieved with the help of an in-memory knowledge graph database and semantic reasoning over an ontology, allowing users to better access and interpret their data. Semantic technology addresses two major facets of the challenge, the human and the technical.
A demonstration will accompany this presentation using the data from the BBC GoodFood website to illustrate the points made live.
